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301 GETTING YOUR FIRST WEBSITE ONLINE
This workshop is a must for all Business Owners considering planning their 1st website. You will be made aware of the resources necessary to effectively manage your business online.
Examples of topics
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determining your business website needs
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the need to clarify your target
market
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setting measurable website objectives for your business
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understanding the importance of content and search
engines (through the eyes of your customers)
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selecting your Web Designer
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writing a brief for your Web Designer
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whose help will you need
302 INTERNET MARKETING
Successful Internet Marketing requires that business owners and operators be well informed on E.Business developments. They also need to understand and be able to manage relationships with key information technology service providers.
Examples of topics
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an overview of the bigger internet picture
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managing the technology partnerships between you the business owner, your web designer, your host service provider and other e-advisors
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domain name importance
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internet marketing – without a website
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internet marketing – with a website and the choices available, ie. a site brochure, building a transaction site for ordering and payment purposes etc
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on-line and off-line tactics to drive traffic to your site
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20 blunders to avoid
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the future
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how often will you need a site check-up?
303 IMPROVED EMAIL AND E-NEWSLETTERS TO MARKET YOUR BUSINESS
Email is still the most popular use of the Internet, with 96% of people with Internet connections using email. The advantages of using effective email newsletters as an essential marketing tool is being recognised by more and more small business owners. "Spam" – the junk mail of cyberspace is however now tending to flood inboxes thereby wasting time, stalling communication and frustrating many users. In this workshop you will learn how to improve your email communication skills with simple writing and layout tips. You will also learn how to improve your relationship with customers by having your emails and e-newsletters read and not deleted.
Examples of topics
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what people think nowadays about email – has the gloss has become tarnished?
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content rules for your email and e-newsletters
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making more of your address book
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how to avoid wasted time through up-to-date inbox handling tips
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HTML (fancy formatting) or plain text?
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how does your writing come across?
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do you have an email privacy policy?
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how to avoid being unread and deleted
304 IS YOUR WEBSITE CONTENT WORKING FOR YOU?
If you had to pay your website by the hour, would you give it a performance bonus or issue it a dismissal notice for underperformance? Is your Website content doing the job you want it to?
The primary purpose of this workshop is to demonstrate the critical importance of getting your Website wording and format correct, and the corresponding links between your content and those search engines which bring customers to your site.
Examples of topics
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putting yourself in the shoes of a new visitor
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what does your site content aim to do for your business?
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usability studies, and what online users say about readability and ease of navigation
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dos and don'ts of writing online
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understanding the links between search engines and website content
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identifying what content changes you may need to make to your site
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whose help you might need
305 IS IT TIME FOR A WEBSITE CHECK-UP?
Is your website sick? Is it underperforming? How can you tell? What can you do about it?
This workshop will help you to determine if you need to review the performance of your business website.
Examples of topics
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developing objective systems and processes to more accurately measure your site's performance
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the importance of reviewing your site from a visitors perspective
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rating your site in terms of its looks and friendly image, content usefulness, search engine friendliness and its suitability for the intended audience
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a self diagnostic test with tips and suggestions on how you might remedy the situation
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when and whose help you might need
306 INCREASING TRAFFIC TO YOUR WEBSITE
Tactics to drive visitors to your Website should form a key component of your overall marketing plan. This e-business workshop will explore with you the most appropriate ways you can direct more traffic to your business website.
Examples of topics
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listing on directories ie which ones, how to list, what to say, what to pay, measures to ensure these listings are working
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the value of participating in Online forums
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Online Newsletters - those that work, those that don't
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Creating your own business "Blog" - do they add value to your business?
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Affiliate Website marketing - how to add passive income to your business
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Reciprocal links - how important are they, and how to use them in your Website
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Online text advertising, ie Adwords and other pay per click programmes - benefits and flaws
307 HOW TO MAKE YOUR WEBSITE "SEARCH ENGINE FRIENDLY"
All top performing Websites are designed and written with 2 particular audiences in mind, ie Customers and Search Engines.
This E-business workshop will de-mystify how Search Engines (Google, Yahoo) "judge" your Website to determine whether you deserve a top 20 ranking. By the end of this workshop you will be better equipped to get your website onto the search engine radar screen.
Examples of topics
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Why Customers give you just 3 to 8 seconds to answer their question - "Is this the place I can solve my problems?" Yes I stay, No I click off.
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Learn how to tell where your site is ranked
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Specifics on what search engines look for when determining the top 10 sites in answer to a search query
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Determining the keyword phrases your audience uses in search queries
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How to measure the success of your Website using high quality traffic data
Developing
Your E-Commerce
Skills - END
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