MARKETING - CREATIVE SECTOR

Please select from the range of courses below or scroll down the full list to your right.

For 2008 information, please download our timetable    

   

CM MARKETING YOUR CREATIVE WORK
(2 part workshop)
Are you operating a creative business in Northland? Do you find it a challenge to get customers to visit your business/your area? This workshop will explore with you how creative operators throughout Northland can better work together to pull people to their area, and also assist you to determine the most cost effective ways of promoting your product outside of your region.

Examples of tactics covered in workshop 1include:

  • How to find your customers

  • How much to charge

  • How to establish credibility

  • What your promotional message should be

  • Which promotional tactics will be the most cost/time effective

Examples of tactics covered in workshop 2 include:

  • Brochures

  • Websites

  • Networking

  • Events

117 PRACTICAL MARKETING FOR BUSINESSES INVOLVED IN THE CREATIVE SECTOR
The ability to efficiently market your product or service dictates how successful your business will be. This workshop will equip you with the knowledge you require to become more effective at marketing, and will leave you with a better understanding of the marketing process and how it relates to your individual enterprise.
Examples of topics

  • understanding market research

  • marketing segmentation and planning

  • promotion techniques

  • understanding the strengths and weaknesses of the media

  • how to get free PR

  • the importance of a Website and an E-news database

  • an overview of selling techniques

118 PRICING AND POSITIONING (FOR ARTISTS)
This workshop is designed to give artists an understanding of the relationship between the pricing of their product and the customer's perception of it value.
Examples of topics

  • setting prices

  • pricing strategies

  • establishing value

  • building personal brand value

  • getting paid

Call us on (09) 438 1394
Print a registration Form from this website
Fax it to (09) 438 1394
 Mail it to PO Box 221, Whangarei

MARKETING - CREATIVE SECTOR - END

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