MARKETING - RETAILING SECTOR Please select from the range of courses below or scroll down the full list to your right. Marketing a Retail Business Visual Merchandising For 2008 information, please download our timetable.

113 MARKETING A RETAIL BUSINESS
This workshop looks at marketing your retail business, analysing the specifics of retailing and why marketing retail is different to other industries. Practical examples of best practice small business retailing methods will be discussed, and participants will leave with an action list of things to implement in their business immediately.
Examples of topics

• The changing face of retail in New Zealand

• How to compete with larger chain stores

• The main promotional tactics for retailers, window displays, in store merchandising, advertising and customer service

• Ensuring you position correctly, and have a competitive advantage

114 VISUAL MERCHANDISING
Visual Merchandising is the science of customers and why they buy. Visual Merchandising is a powerful tool that should be used in all retail businesses to ensure that customers have an enjoyable experience, will buy more and will want to come back again. This workshop will help you understand how good visual merchandising can and will increase your overall sales and gross profit. 
Examples of topics

• How to increase the flow of traffic into your store 

• Maximising the utilisation of the space available in your store

• Making the overall experience in your store a good one, and making your customers feel good about buying from your business

• Making your store environment continually exciting and interesting to customers

MARKETING - RETAILING SECTOR - END

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