MARKETING - SERVICES SECTOR Please select from the range of courses below or scroll down the full list to your right. Marketing a Service Business MARKETING TACTICS FOR BUSINESSES DELIVERING PROFESSIONAL SERVICES For 2008 information, please download our timetable.

115 MARKETING A SERVICE BUSINESS
This workshop looks at marketing your service business, analysing the specifics of services and why marketing a service is different to other industries (especially the intangibility of services). Practical examples of best practice small business service methods will be discussed, and participants will leave with an action list of things to implement in their business immediately.
Examples of topics

• Why marketing a service business is different, and what to do about it

• How to offset the problem of intangibility

• The main promotional tactics for service businesses

• Ensuring you position correctly, and have a competitive advantage

116 MARKETING TACTICS FOR BUSINESSES DELIVERING PROFESSIONAL SERVICES
Successful professional service businesses are essentially built on credibility, trust and development of long term relationships. This workshop has been specifically designed to assist those owners/operators of businesses providing professional services to develop marketing strategies that work. 
Examples of topics

• how to segment your market and prioritise your target markets

• analysing what type of promotions are best for each target market

• the importance of establishing credibility

• how to convince people you are an expert

• the importance of networking, and how to go about it

• how much should you spend on marketing

MARKETING - SERVICES SECTOR  - END

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