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PROMOTING TOURISM BUSINESSES IN DIFFERENT REGIONS OF NORTHLAND
There are many beautiful areas of Northland that are ideally suited for tourism. If your area is not on our primary tourism route often your big challenge will be how to attract visitors to your area. You might also want to market your business outside of your area. Our workshop presenter will explore with local business operators how your area might best be promoted as a "must visit" Northland tourism destination.
Examples of topics
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How operators in your region can work together to pull people to your area
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Strategies to attract tourists to your area once they are in Northland
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The most cost effective ways of promoting your business and your area outside of Northland
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Seasonality issues
119 MARKETING A TOURISM BUSINESS
The workshop offers cost-effective ideas for all tourism operators and all budgets to leverage more muscle from your existing spend.
Examples of topics
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Proven popular methods for tourism marketing
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Utilising specific tourism channels to your advantage
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Leveraging the Internet for cost-effective international marketing
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PR as a powerful weapon to create far stronger flows of domestic visitors
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Maximising impact with imaginative photos
120 BASICS OF TOURISM MARKETING
Most tourism operators recognise that marketing their business is crucial to success - but if you don’t have much experience in marketing, then where do you start? What should you do first? How much should you spend? How do you know what advertising is going to work? This workshop is for those tourism operators new to the world of marketing, and would like to know the basics before they plan a campaign.
Examples of topics
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A 4 point checklist of first steps (building credibility, analysing the competition, researching your market, targeting)
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Deciding on a marketing budget
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How to measure that your marketing is working
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How to find out what people want
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What is likely to work, and what will not
121 TOURISM MARKETING TACTICS THAT WORK
This workshop zeros in on the main marketing tools for small tourism businesses. Based on extensive research of small tourism operators, it details what tactics work best for the 6 main target markets (existing customers, locals, domestic tourists, international FITs, package tours and conferences).
Examples of tactics
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Brochures
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Information centres
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Press releases
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Web sites
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Familiarisations
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Newsletters
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Strategic Alliances
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TRENZ
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Word of mouth
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Guidebooks
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Advertising
122 MARKETING YOUR ACCOMMODATION BUSINESS
This workshop zeros in on the main marketing tools for accommodation businesses (hotels, motels, hostels, B&B’s, homestays, farmstays, cottages, lodges). Based on extensive research of accommodation operators, it focuses on identifying who the target markets are for these businesses and then establishes the most cost effective ways to promote to them within a realistic budget. Workshop participants leave with a draft promotional plan for their businesses.
Examples of tactics
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Brochures
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Press releases
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Web sites
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Familiarisations
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Newsletters
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Networking
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Word of mouth
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Guidebooks
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Advertising
123 ADVANCED MARKETING FOR HOSTED ACCOMMODATION PROVIDERS
This workshop drills down to the nitty gritty of marketing hosted accommodation businesses (hostels, B&B’s, homestays, farmstays, cottages, lodges). Using local examples it looks at does and don’ts of websites and brochures and will answer those questions you’ve always wanted to ask. This workshop will fine tune your marketing to ensure you are doing it as effectively and efficiently as possible.
Examples of tactics
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What makes an effective brochure
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How to optimise your search engine rankings
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How to get free listings in guidebooks
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How to get customers to choose you when they have hundreds to chose from
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Strategies for coping with seasonality
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What is a lodge?
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The local price ranges for hosted accommodation
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A snap shot of industry benchmarks
124 MARKETING YOUR ADVENTURE TOURISM BUSINESS
This workshop zeros in on the main marketing tools for adventure tourism businesses. Based on extensive research of 25 New Zealand adventure tourism operators, it focuses on identifying who the target markets are for these businesses, then establishes the most cost effective ways to promote to them within a realistic budget. You will leave the workshop with a draft promotional plan for your business.
Examples of tactics
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Brochures
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Press releases
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Web sites
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Familiarisations
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Newsletters
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Networking
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Word of mouth
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Guidebooks
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Advertising
125 ADVERTISING YOUR TOURISM BUSINESS
Advertising your tourism business can be a real challenge, and can be painfully expensive if you get it wrong. This Workshop sets out the guidelines for advertising which will dramatically improve your chances of success. We will also analyse the specific media you have available to you (e.g. newspapers, magazines, directories, tourism guides etc) and help you determine which one is best for your particular business.
Examples of topics
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How to choose the right media
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What to use as your message
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How to get people’s attention
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How to set out your ad
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How you measure your advertising’s effectiveness
126 TOURISM BEST PRACTICE
Do you ever wonder if you are running your business as well as it could be?
Do you sometimes find yourself looking over your shoulder at other tourism operators, wondering what things they are doing that you should be doing?
Do you sometimes wish you had a checklist of the things you need to do to operate a more successful tourism business?
If you answered yes to any of these questions you can relax. This workshop provides the answers in the form of a “Best Practice” checklist. These are a series of initiatives that have been trialled by Tourism operators over the years and found to be essential ingredients to running a successful tourism business.
The workshop provides you with a means of evaluating whether your business has the key attributes in place and how well it is performing in each of these areas.
Examples of topics
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The Key factors for success in tourism
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How to create and maintain a sustainable competitive advantage
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Seasonality strategies
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Strategies to increase spend per
person
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How to conduct competitor research
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Practical ways to upskill and motivate staff
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Pricing, marketing and distribution strategies
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How to collect and use customer feedback
127 THE IMPORTANCE OF SPREADSHEETS AND DATABASES TO TOURISM OPERATORS
Collecting and using key market and client information/data is a must for all business owners/operators, but is particularly relevant to the Tourism Sector.
Our specialist tourism presenter will assist you to better understand the importance of spreadsheets as a means of developing databases to use in your business – both from a marketing and operational perspective.
Examples of topics
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Excel- the cheapest entry option
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utilising your database as a marketing tool
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utilising your spreadsheets as an operational tool
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industry specific software
availablE
Post workshop follow-up coaching will be available to attendees from our specialist spreadsheet advisor.
128
HOW MUCH IS YOUR TOURISM PRODUCT OR SERVICE WORTH?
Large numbers of tourism businesses in New Zealand either under-charge or are unsure what to charge for their product or service. This workshop outlines how to research your market to determine where you 'fit' price-wise. Your research will also help you determine what your competitive advantages are so that you can use these in your marketing to ensure the customer chooses you, not your competition. We will also talk about current tourism trends and how to keep abreast of them.
Examples of topics
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how to get information about your competitors
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how to find out what your customers want
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how to set your price
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how to determine what your competitive advantages are
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how to position your business effectively in the market place
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how to identify trends in the tourism market
MARKETING
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